Books:

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Insights and ideas from both Influence (2002) and Yes! (2009) have been recognised in Harvard Business Reviews prestigious annual breakthrough ideas for business list.

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Yes! 50 secrets from the science of persuasion written by Dr Robert Cialdini and his colleagues Dr Noah Goldstein and Steve Martin. Yes! is a New York Times, Wall Street Journal and Business Week international bestseller and since its publication in 2007 has consistently been ranked in the top 30 UK business books sold*. Yes! 50 secrets from the science of persuasion was nominated for the Royal Society 2008 Prizes for Science Books, was listed by the Harvard Business Review in 2009 on their prestigious ‘Breakthrough Ideas for Business’ listing and has sold over 250,000 copies worldwide and been translated into more than 25 languages. (*source Nielsen Bookscan 2007-2010 annual book sales data) ISBN-13: 978-1846680168

Influence – science and practice by Dr. Robert Cialdini is an examination of the psychology of compliance. The book, a New York Times Bestseller is based on Dr Cialdini’s many years of academic research including his unique 3 year workplace study. The book which has sold over 2 million copies describes the six universal principles of persuasion which form the cornerstone of INFLUENCE AT WORK’S Talks, Briefings and Workshops. ISBN-13: 978-0205663781

Authors:

Steve J. Martin is the Managing Director of INFLUENCE AT WORK UK and co-author of Yes! 50 secrets from the science of persuasion. Steve regularly features in business and the national press including his monthly ‘Persuasion’ column for British Airways in flight magazine and the Harvard Business Review Blog. His columns are read by over 1.8 million readers every month. Steve speaks on the subject of influence and persuasion and its application to a wide variety of business, government and non-profit organisations around the world. Steve is currently working with the Prime Minister’s Behavioural Insight Team within the Cabinet Office and sits on the Secretary of State’s Behaviour Change Network Team within the Department of Health

Dr Robert B. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and in the field of influence and persuasion is the most cited living social psychologist in the world today. Dr Cialdini’s publications include the groundbreaking book Influence: Science & Practice which has sold over 2 million copies worldwide. Dr Cialdini is co-author of Yes! 50 secrets from the science of persuasion and is President of INFLUENCE AT WORK and his research appears in a wide range of academic and business journals of relevance and interest to business and governments alike.

Dr Noah J. Goldstein is Assistant Professor of Human Resources and Organizational Behaviour at the UCLA Anderson School of Management and also holds a joint appointment in the UCLA Psychology Department. Co-author of Yes! 50 secrets from the science of persuasion Professor Goldstein’s primary line of research involves the study of the factors that lead people to change their behaviours. Dr Goldstein’s research and writings have been published in many of the premier psychology and business journals and he has also consulted for a number of corporate and government organisations.