Books:

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Insights and ideas from both Influence (2002) and Yes! (2009) have been recognised in Harvard Business Reviews prestigious annual breakthrough ideas for business list.

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Influence – Science and Practice by Dr. Robert Cialdini has sold over 1.5 million copies and has been translated into 26 languages. The book, a New York Times Bestseller, is based on Dr. Cialdini’s 35 years of academic research including his unique 3 year workplace study. The book describes the six universal principles of persuasion which form the cornerstone of our conference talks, training workshops and consultancy services. ISBN-13: 978-0061241895

Yes! 50 Secrets from the Science of Persuasion is the latest book by Dr. Robert Cialdini co-written with his colleagues Dr. Noah Goldstein and Steve Martin. In less than a year since publication Yes! has become a New York Times, Wall Street Journal, Business Week and USA Today International Bestseller. In the UK it was nominated for the Royal Society 2008 Book Prize and has featured in over 100 TV, Radio, national Newspaper and Business Magazine articles. As well as the UK and US it is a bestseller in countries including Netherlands , South Korea , Republic of Ireland and China . ISBN-13: 978-1846680168

Authors:

Steve J. Martin is the Director of Influence At Work ( UK ) and co-author of Yes! 50 Secrets from the Science of Persuasion. He has a background in sales and marketing, writes the monthly ‘Persuasion’ column for British Airway’s in flight magazine Business Life, and is regular columnist for the Institute of Leadership and Management. He speaks on the subject of influence and persuasion at conferences all over the world and consults for a wide variety of commercial and government organisations.

Dr Robert B. Cialdini is Regents’ Professor of Psychology and Marketing at Arizona State University . He is the world’s most quoted expert in the field of influence and persuasion and the author of the groundbreaking book Influence: Science and Practice, which has sold over 1.5 million copies. His research appears in a wide range of academic and business journals and has attracted the attention of businesses and governments alike. In 2003, he was awarded the Donald T. Campbell Award for his distinguished contribution to the field of social psychology.

Dr Noah J. Goldstein is co-author of Yes! and a faculty member at Anderson School of Management at UCLA, California . His scholarly research and writing have been published in many of the premier psychology and business journals, and he has been awarded research fellowships and grants from several US government institutions, including the National Science Foundation and the National Institutes of Health. He has also consulted for a number of corporate and government organisations.