Science of Yes

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The Science of Yes is a website dedicated to our international bestselling book Yes! 50 Secrets from the Science of Persuasion.

Yes! was nominated for the Royal Society 2008 Book Prize and has featured in over 100 TV, Radio, national Newspaper and Business Magazine articles.

Insights and ideas from Yes! have been recognised in Harvard Business Review’s prestigious 2009 breakthrough ideas for business list.

Find out more about Yes!, download free business ‘yescasts’ to your MP3 player, read an ‘extract’ from the book and even find out how persuasive you are with the ‘Yes Quiz’

Visit the Science of Yes website by clicking here www.scienceofyes.com