About Us

There is nothing new about the need to capture an audience’s attention, convince the undecided, inspire colleagues to embrace change and effectively influence, persuade and change the behaviours of business partners, stakeholders, customers and consumers. But how do you do these important things?

Organisations are increasingly recognising the value of placing behavioural science — the blend of insights from psychology, economics, and neuroscience — front and centre of their activities. Our world-renowned team of behavioural scientists are helping them get there.

INFLUENCE AT WORK is unique. Unlike other behavioural science consultancies, we are headed by two of the world’s most recognised names in the field – Robert Cialdini and Steve Martin.

Our international best-selling books have sold over 4 million copies and our Science of Persuasion video on YouTube has been viewed over 11 million times (you can watch it below!). 

Our award-winning research and insights have been rated as ‘Breakthrough Ideas for Business’ by the Harvard Business Review, are taught on executive programmes in Business Schools around the world and have attracted the interest of world leaders, policy makers, senior executives and business professionals.


Get in Touch

  • Algeco Scotsman
  • Anglian Water
  • Apple
  • Associated British Foods PLC
  • Astra Zenca
  • Aviva
  • Bank of America
  • BDO
  • Cabot Financial
  • Capita
  • Chilango
  • FCA
  • GE
  • Harvard Business Review
  • Heineken
  • LMA
  • London Business School
  • Mars
  • McDonalds
  • Novartis
  • OFF
  • RBS
  • Roche
  • Shell
  • Sky
  • TDR
  • Transdev
  • Unilever
  • University of Cambridge
  • "The dream team of persuasion science"

    Dan Pink

  • "We’ve worked with INFLUENCE AT WORK on a number of training events that have always been of the highest quality and very well received"

    American Express Global Business Travel

  • "Very valuable. Great insights."


  • "A great approach. I love the fact that the approaches are backed up with evidence"

    General Electric (GE)

  • "Very impressed"