Influencing, Persuading, Changing Behaviours…

Training Workshops, Webinars & Key Note Talks

If you and your company are interested in becoming more effective at influencing and persuading others in sustainable and ethical ways we offer a number of programmes and workshops based on our bestselling books that can be customised for you.  

  • The Behavioural Science in Practice Workshop is our 3-day immersive workshop that provides a deep understanding of behavioural science for business and the tools to implement and measure its impact. Based on our Columbia Business School executive programme.
  • Principles of Persuasion programme is our flagship and most popular programme. Duration 1.5 - 2 days it explores the 6 Universal Principles of Persuasion. The programme is customized to your specific influence and behaviour change challenges.
  • Science of Yes Workshop is a one day programme which will make you a more influential and persuasive communicator. Perfect for sales and marketing team meetings
  • Moment Maker Programme is our workshop based on Robert Cialdini’ s latest work, Pre-Suasion. Learn how to arrange for an audience to be receptive to your message before they even heard it. Duration: 1 day

If you are organising a conference or webinar, our authors can deliver a highly relevant, memorable and actionable key note talk.

We can also incorporate our Influence Programmes and Modules into your Leadership, Future Leader and Talent Development programmes as part of your organisations broader Learning & Development strategy.

And if you would like to develop greater internal expertise in influence, persuasion, behavioural science and behavioural economics then that's no problem either. We can run a train the trainer programme and license our workshops and supporting programmes to your organisation. Whatever kind of organisation you are, if you have a specific project or a broader challenge that involves influencing and persuading others then we would love to talk with you because we'll probably be able to help.


If you have a need to influence and change the behaviours of others we offer a service that incorporates a "Full Cycle Approach" to persuasion science from investigation, development of interventions, through to implementation and testing with field experiments and pilots.

From reducing fare evasion to increasing customer satisfaction. From staff engagement programmes to persuading people to recycle more. And we’re pretty good at applying persuasion science to increase the effectiveness of your sales and marketing teams too.

We are fast, nimble and flexible in our approach. For specific projects you can choose to work with a single member of our team or for those bigger challenges we'll help you create your own behaviour change dream team personalised and set up just for you. Given our position and reputation we can provide you access to the authors as well as to some of the world’s other leading experts in the field.


  • Algeco Scotsman
  • Anglian Water
  • Apple
  • Associated British Foods PLC
  • Astra Zenca
  • Aviva
  • Bank of America
  • BDO
  • Cabot Financial
  • Capita
  • Chilango
  • FCA
  • GE
  • Harvard Business Review
  • Heineken
  • LMA
  • London Business School
  • Mars
  • McDonalds
  • Novartis
  • OFF
  • RBS
  • Roche
  • Shell
  • Sky
  • TDR
  • Transdev
  • Unilever
  • University of Cambridge
  • "A breakthrough idea for business"

    Harvard Business Review

  • "One of the most valuable learning programmes I have been on."


  • "The course tied the principles of influence closely to our day to day work making it really relevant & interesting. "

    General Electric (GE)

  • "Always great content, presented brilliantly."

    American Express Global Business Travel